The National Farmers Union Mutual Insurance Society Limited, better known as NFU Mutual, is a mutual company, owned by its policyholders rather than by shareholders, and deals in both life and general insurances.
Within the UK, the company's business includes the sale of pensions, annuities, savings and investments along with property, liability and car insurance. Not surprisingly they are particularly well-known in rural areas and have won several insurance awards for their products.
Although NFU Mutual Car insurance use a call centre, they also still rely on a direct sales force based in over 300 offices around the UK. This local sales force plays a large part in publicity campaigns and great focus is given to the fact that they provide a face to face personal and local service.
NFU Mutual was formed in 1910 by 7 local farmers, with working capital of just £190, in order to provide a benefit to farmers in joining the NFU, which had been formed 2 years earlier. The availability of cheap insurance cover for NFU members was an important factor in the early growth of both the NFU and NFU Mutual Insurance.
Although originally providing insurance for members of the National Farmers Union only over time it has opened up to a wider market and today can provide motor insurance for almost anyone. Visit www.nfumutual.co.uk today.
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